Babol Ab

Juice

A %100 Natural Product

Juice is naturally extracted from a variety of fruits or vegetables. In general, juice is a product that is obtained with 100% juice content and from squeezing the fruit or natural fruit puree or diluting the concentrated juice (concentrate) with drinking water to reach the desired concentration. In other words, if the same amount of evaporated water during the concentrating process is returned to the concentrate, a 100% juice is produced.

In the case of sour fruits such as cherries, pomegranates, etc., sugar can also be part of the production formulation, which must be written on the product packaging if added. If you desire to know your consumed Juice contain water and concentrate or just fruit juice, you should refer to the information on the product packaging label. 100% products contain water and concentrate and are different from NFC juices.

Have you ever come across the word NFC? Do you know what kind of juices are called NFC?

NFC stands for Not From Concentrate, which is a non-concentrated juice that is directly obtained from the fruit itself, then pasteurized and packaged.
Fresh juices are rich in a variety of vitamins and minerals and have a very high nutritional value. Most people try to drink a glass of fresh juice at breakfast to get the vitamins their body needs throughout the day. Juices (100%) contain only water and concentrate. During the juice production process and according to the production formulation of each product, a certain amount of some nutrients such as vitamin C and food colors such as beta-carotene that acts as a precursor of vitamin A in the body is added to a group of products.

The production of 100% natural Juices, despite being natural and healthy, due to the high cost of their production, has lost the attention of consumers. Because of the nature of juices, there is no flexibility in changing the formulation and price optimization. Therefore, the tendency to different types of compounds for Functional Drinks, which have higher performance due to their lower consumption dose, has increased and are considered as a competitor to natural Juices.




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